Tree & Vine Featured In New Videos

Photo of videographer filming commercial at Tree & Vine

Congratulations to The Tree & Vine!

Asheville’s only independent olive oil and balsamic tasting shop, located right here in Gerber Village, was recently the subject of a series of videos produced by the accounting giant QuickBooks.

“We just got selected,” Tree & Vine co-owner Terri Karlsson said. “We didn’t know anything about it until QuickBooks contacted us.” The videos were created by a New York agency, which sent in a three-person production crew last fall for nearly a full day of filming at the shop.

Real Insights From Real Businesses

As the top-selling accounting software for small businesses and organizations, QuickBooks periodically selects outstanding small businesses around the country to feature in a series of videos. These short films, each one to two minutes in length, highlight different facets of starting and running a successful small business, from finding new customers to managing employees to growing sales.

QuickBooks features a variety of businesses around the country, always with the focus on showing “real insights from real businesses.”

During the on-site filming, the production crew recorded interviews with owners Paul and Terri Karlsson and shot extensive footage of customers and products throughout the shop.

Watch Now

All five short videos are now available on the QuickBooks channel on YouTube. Take a peek and get to know Paul and Terri and their amazing products:

Episode 1 – Exploring similar shops before deciding to open their own.

Episode 2 – Teaching customers about high quality olive oils.

Episode 3 – How they source hand-harvested oils, directly from family estates.

Episode 4 – How they project which olive oils their customers will love.

Episode 5 – The importance of making it easy for customers.

Each short video is informative and entertaining, and taken together they provide such a wonderful insight into the workings of this successful small business.


The Tree & Vine is located at 10 Crispin Court, Suite D-104, in Gerber Village, and is open Monday through Saturday from 10:00 a.m. to 6:00 p.m. and on Sunday from 12:00 to 6:00 p.m. For more, visit or email or call (828) 505-4040.

Note: This post was originally published in early October of 2016 and has been updated with links to the now published videos.