Great Harvest Bread Co. is offering a FREE loaf of fresh-milled, whole-grain bread to anyone who hasn’t tried their breads, during a three-day “Bread Swap” on November 10, 11 and 12.
Local residents can bring in any processed store-bought bread, opened or unopened, to Great Harvest Bread Company any time during regular business hours on Thursday, Friday, or Saturday, November 10, 11, or 12, and receive a free loaf of fresh-milled, just-baked whole grain bread in exchange. “We want people to taste the difference,” said owner Meridee Mucciarone. Every unopened loaf of trade-in bread will be donated to Western Carolina Rescue Ministries, as part of the bakery’s ongoing donation program for breads not sold within 24 hours.
Although Americans eat an average of 53 pounds of bread per person per year, leading to more than $20 billion in annual sales for the bread industry, most of the bread is overly processed, not very fresh, and filled with preservatives. Having a Bread Swap is a way to introduce people to the healthy taste of bread fresh-milled daily from whole grains.
Since it opened in January of 2016, Great Harvest Bread Company in Gerber Village has made bread from scratch every day, starting with whole grains in the form of wheat berry shipped directly from farms in Montana’s Golden Triangle. The wheat berry is then milled fresh into flour using a traditional stone-ground process, which can take up to five hours. Baking begins around 3:00 a.m., and every loaf is kneaded by hand.
“The milling is what sets our bread apart from the processed food that Americans have grown accustomed to,” Meridee said. “At Great Harvest, we not only mill flour from the wheat berry every day, we also use pure and simple ingredients. Our signature bread, Honey Whole Wheat, is made from just five high-quality ingredients: freshly ground whole wheat flour, water, yeast, salt, and honey. Nothing else. Fresh-milled bread not only tastes better, it’s also healthier for you.”
In addition to their breads—from the Honey Whole Wheat to a seed-laden loaf called Dakota to a simple Farmhouse White, along with Anadama, Asiago-Pesto Swirl, Cheddar Jalapeno, and others—Great Harvest Bread Company offers pastries, cookies, hot breakfast meals, soups, and sandwiches, and also sells its own granolas and baking mixes.
About Great Harvest Bread Company
Great Harvest Bread Co. is truly a family business, owned and operated by Kirk and Meridee Mucciarone and their son Steven. The Mucciarones moved to Asheville in 2014 after a 25-year stint in Virginia and opened the Great Harvest Bread Company bakery and café in Gerber Village in January of 2016. Before launching the business, Kirk worked as a computer programmer for major financial service companies in Virginia and Meridee worked as a book and magazine editor. Steven, who holds a degree in Culinary Arts, serves as the bakery/café’s General Manager.
For more information on the November 10-12 “Bread Swap” or on Great Harvest Bread Company, visit GreatHarvestAshevilleNC.com or call 828-412-3199. Great Harvest is open Monday through Friday from 7:00 a.m. to 4:30 p.m., and Saturday 7:00 a.m. to 3:00 p.m.
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